Did Bono just pull a Beyonce? Kinda. In an event on Sept. 9, in Cupertino, California, Apple unveiled the latest iPhone models and the eagerly anticipated Apple Watch. Yet, the biggest surprise of the day came from U2, who not only announced its first new LP in five years, but that it was already available and waiting for us to download for free exclusively on iTunes. The album, Songs Of Innocence, was immediately offered via iTunes to over 500 million customers, across 119 countries worldwide. The band also performed the first track, “The Miracle (of Joey Ramone)” for the live audience and viewers streaming the event.