All too often, bands you’re dying to check out — especially new ones — play shortened sets due to only having like ten songs to pull from — and you tend to walk away feeling a tad unsatisfied. I’ve always thought this is the perfect excuse to work up a cover song: It not only fleshes out the set, but, in many ways, introduces the audience to a band’s influences and own songs, and ultimately wins over fans. If a young band pulls out a great cover song, it actually makes me want to delve into its original music more. Go figure. So yeah, I love a well-chosen cover song, and especially one pulled off live in concert.
And this year, I was lucky enough to hear a bunch of them. Here’s a few:
The Internet awoke last Friday to find that Beyoncé had airdropped an entire new album onto iTunes. For most fans, the “visual album” was a total surprise and an instant success (it sold some 828,773 copies in the first three days — an iTunes record), despite a complete lack of advanced marketing, television appearances, or even a lead-up radio single. Granted, a pop artist of Beyoncé’s stature is clearly able to generate massive interest just by being, well, Beyoncé.
Still, Beyoncé’s model almost seems like an outlier, especially at a time where long, drawn-out hype cycles are now commonly expected — not just with artists of this magnitude much smaller indie bands as well.
All year, albums from pop music’s biggest names — and many mid-level and indie artists — were released after calculated, creative, and even mysterious marketing plans to help inspire fan interest, re-instill some fun in new music, and hopefully boost sales. Here’s a rundown of some of the year’s most notable.