The Year In Music: Pop Music’s Biggest Hype Of 2013

Many Beyonce fans woke up to a surprise new album, dropped to iTunes without any pre-release promotions, an outlier in 2013. (Nick Farrell/Courtesy of the artist)
Many Beyonce fans woke up to a surprise new album, dropped to iTunes without any pre-release promotions, an outlier in 2013. (Nick Farrell/Courtesy of the artist)

The Internet awoke last Friday to find that Beyoncé had airdropped an entire new album onto iTunes. For most fans, the “visual album” was a total surprise and an instant success (it sold some 828,773 copies in the first three days — an iTunes record), despite a complete lack of advanced marketing, television appearances, or even a lead-up radio single. Granted, a pop artist of Beyoncé’s stature is clearly able to generate massive interest just by being, well, Beyoncé.

Still, Beyoncé’s model almost seems like an outlier, especially at a time where long, drawn-out hype cycles are now commonly expected — not just with artists of this magnitude much smaller indie bands as well.

All year, albums from pop music’s biggest names — and many mid-level and indie artists — were released after calculated, creative, and even mysterious marketing plans to help inspire fan interest, re-instill some fun in new music, and hopefully boost sales. Here’s a rundown of some of the year’s most notable.

Continue reading The Year In Music: Pop Music’s Biggest Hype Of 2013